Buyers stand to lose if phone companies go for price parity: Experts

Mobile phones often cost Rs 2,000-3,000 less on e-commerce channels than in physical stores owing to exclusive deals with handset brands. Currently, e-commerce channels account for nearly 40% of overall sales of smartphones while bricks-and-mortar stores sell the bulk of handsets, according to data from TechArc Research.

from Tech-Economic Times https://ift.tt/2U2lsYK