Google-Facebook duopoly in digital Ad market continues

A good indicator of Google and Facebook's dominance in attracting marketers to their platforms is the equalisation levy the two companies pay the tax authorities in the country. The two majors combined paid Rs 2,277 crore out of the total Rs 3,900 crore that the revenue department collected in FY22 as equalisation levy, accounting for nearly 58.4% of the total.

from Tech-Economic Times https://ift.tt/ZTQu6mJ