Online shopping gathers pace in tier-II & IV cities: IIM-Ahmedabad report

Tier 2 to tier 4 cities are outpacing the tier 1 cities in online shopping. According to an Indian Institute of Management Ahmedabad report, online shoppers from tier 2 to tier 4 cities spent up to 77% more than those from tier 1 cities in their last online shopping.

from Tech-Economic Times https://ift.tt/90aA2p6