Before Elon Musk picked Linda Yaccarino as Twitter CEO, she challenged him on policies, and his own tweets

On Friday, Elon Musk announced that NBC Universal's Linda Yaccarino will serve as the new CEO of Twitter. Yaccarino is a longtime advertising executive credited with integrating and digitizing ad sales at NBCU. Her challenge now will be to woo back advertisers that have fled Twitter since Musk acquired it last year for $44 billion.

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