Indian tech and ecommerce companies earned close to Rs 80,000 crore in ad revenue in 2024-25. Digital advertising fueled this growth as brands sought measurable results. Google and Meta lead with strong performance. Retail media platforms like Amazon and Flipkart also saw significant gains. This trend highlights a shift in advertising budgets towards data-driven digital channels.
from Tech-Economic Times https://ift.tt/B0LHlAo
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