Saturday, January 31, 2026

From search to shopping carts, digital ads mint Rs 80,000 crore

Indian tech and ecommerce companies earned close to Rs 80,000 crore in ad revenue in 2024-25. Digital advertising fueled this growth as brands sought measurable results. Google and Meta lead with strong performance. Retail media platforms like Amazon and Flipkart also saw significant gains. This trend highlights a shift in advertising budgets towards data-driven digital channels.

from Tech-Economic Times https://ift.tt/B0LHlAo

No comments:

Post a Comment

Swiggy narrows loss in Q2; eMudhra cofounder on what went wrong

Happy Friday! Swiggy reported a rise in revenue in Q2 FY27 while cutting its losses. This and more in today’s ETtech Morning Dispatch. fro...