Brands cower as social media mobs run riot; trolling not constructive, says ASCI

This week, AU Small Finance Bank faced backlash online for an advertisement that featured actors Aamir Khan and Kiara Advani. The ad, which depicts the groom (Khan) taking the first step into the house of the bride (Advani), mocked Hindu traditions, some netizens said.

from Tech-Economic Times https://ift.tt/PnVhWk5