Thursday, February 9, 2023

Advertising spends on Ecomm platforms crossed $1b in 2022

According to business intelligence platform Tofler, Flipkart Internet, the marketplace part of Walmart-owned Flipkart India, posted 50% year-on-year growth in ad revenue at ₹2,083.5 crore in FY22. At Amazon India's marketplace subsidiary, Amazon Seller Services, advertisement revenue rose 63% to ₹4,171.4 crore. These two sites generated more than ₹6,250 crore in ad income in FY22.

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