Sunday, January 14, 2024

Data brokers know everything about you: what FTC case against ad tech giant Kochava reveals

Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission (FTC) over its secretive data acquisition and AI-aided analytics practices. The FTC's recently amended complaint reveals that Kochava collects and sells sensitive location and personal data, which allows it to predict and influence consumer behavior.

from Tech-Economic Times https://ift.tt/qFcLiKn

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MDR on UPI will hit businesses, not users: FM Nirmala Sitharaman hits back at Congress' Jairam Ramesh

Sitharaman accused the opposition leader of "spreading a canard" and clarified that MDR "applies only on the merchants and no...