Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission (FTC) over its secretive data acquisition and AI-aided analytics practices. The FTC's recently amended complaint reveals that Kochava collects and sells sensitive location and personal data, which allows it to predict and influence consumer behavior.
from Tech-Economic Times https://ift.tt/qFcLiKn
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