Tuesday, July 30, 2024

It's trending D2C: new-age brands flex muscle via own sites

Direct ecommerce, or brands selling directly to consumers through their digital platforms, has risen to 10-15% of India’s online retail market of $70-75 billion now, from 2-3% five years ago, according to data. Why are these brands focussing on their own channels for sales and cutting reliance on marketplaces?

from Tech-Economic Times https://ift.tt/CA1K65k

No comments:

Post a Comment

Large manufacturing units mull kitchen revamp amid LPG crisis

LPG shortages linked to the West Asia war are pushing Indian manufacturing firms to plan energy-resilient kitchens. Companies are sourcing c...