Tuesday, July 30, 2024

It's trending D2C: new-age brands flex muscle via own sites

Direct ecommerce, or brands selling directly to consumers through their digital platforms, has risen to 10-15% of India’s online retail market of $70-75 billion now, from 2-3% five years ago, according to data. Why are these brands focussing on their own channels for sales and cutting reliance on marketplaces?

from Tech-Economic Times https://ift.tt/CA1K65k

No comments:

Post a Comment

Softbank Group launches over $10 billion in bonds for OpenAI investment, term sheet shows

The dollar-denominated notes are split into 3-1/2-year, 5-1/2-year and 7-1/2-year tenors, while the euro-denominated bonds are split into 4-...