Indians’ love for varied sports at global championships such as Olympics is paralleling Cricket’s popularity. Visa’s Kumar concurred that while Cricket is immensely popular, Olympic Games “ignite a spirit of competition, passion and human excellence amongst many.” For instance, Neeraj Chopra’s final javelin throw where he secured a silver medal was watched by 5.6 crore viewers on Jio Cinema, comprable to India's winning match at T20 World Cup Finals in June.
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