New economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. MS Dhoni acquired a stake in Bluestone, and Sachin Tendulkar is set to launch a sports shoe brand. Other players, including Yuvraj Singh and Hardik Pandya, are also active in the business space, moving beyond traditional endorsements to equity deals.
from Tech-Economic Times https://ift.tt/9cPwvK8
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