Tuesday, December 3, 2024

Black Friday weekend sales grow 17-18% on year for ecommerce players

Direct-to-consumer brands and ecommerce marketplaces saw a 17-18% rise in Black Friday order volumes compared to last year, with beauty, wellness, personal care, and home decor driving sales. Gross merchandise value grew over 24%, boosted by festive excitement. Higher average order values were noted in wearables, fashion, and electronics. India embraced the trend with growing consumer interest.

from Tech-Economic Times https://ift.tt/POdltJ9

No comments:

Post a Comment

IndiaAI Mission's three indigenous AI models target offline mobile access, secure use in critical sectors

Three indigenous artificial intelligence (AI) models launched under the Centre's IndiaAI Mission are being developed for applications ra...