Quick-commerce platforms like Blinkit and Zepto are rapidly dominating festival puja essential sales, with the "spiritual commerce" segment nearing Rs 900 crore annually. Consumers increasingly prefer these platforms for convenience and curated assortments. Spiritual apps are also expanding into e-commerce, delivering prasad and religious items, reflecting a significant shift in festive buying habits.
from Tech-Economic Times https://ift.tt/grpS7As
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