India’s direct-to-consumer (D2C) fragrance and deodorant sector is seeing early signs of a funding boom, with venture capital firms negotiating multiple deals with emerging brands on the back of Gen Z demand and a wave of premiumisation. Investors see a wide gap in products priced between Rs 1,500 and Rs 4,000 for a 100 ml pack.
from Tech-Economic Times https://ift.tt/W38kpBt
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