D2C brands feel the pinch as consumers cut spending

Rising input costs and shrinking demand are squeezing smaller brands, with consumer spending projected to drop 5-6% next quarter. D2C brands face pressure as inflation and a weakening rupee push consumers towards essential purchases, impacting discretionary spending and average order values. Companies are absorbing costs or planning price hikes up to 10%.

from Tech-Economic Times https://ift.tt/lCXMbmd