Friday, May 23, 2025

ETtech Explainer: Why are D2C brands unhappy with Zepto’s ‘swap and save’ feature?

Many D2C brands, which pay commission on sales and invest in advertising and discounting, see red as Zepto rolls out its 'swap and save' feature, as they fear less expensive brands will replace their products in customers’ carts.

from Tech-Economic Times https://ift.tt/9OUpVzx

No comments:

Post a Comment

Meta AI glasses pilot faces privacy scrutiny

Privacy experts are flagging significant risks with Meta's AI glasses pilot for visually impaired citizens in Gujarat. Concerns centre o...