Monday, May 26, 2025

Pills, promotions and a dose of doubt: Influencers, VC money fuel India’s booming supplements market

India's health supplement market is booming, fueled by increased health awareness post Covid-19 and social media marketing. Venture capital is pouring into the sector, leading to a proliferation of products sold directly to consumers. Concerns are rising about the blurring lines between wellness and pseudoscience, with experts calling for stricter regulation and transparency to protect consumers from misleading claims.

from Tech-Economic Times https://ift.tt/l2KQYgh

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MDR on UPI will hit businesses, not users: FM Nirmala Sitharaman hits back at Congress' Jairam Ramesh

Sitharaman accused the opposition leader of "spreading a canard" and clarified that MDR "applies only on the merchants and no...