Regional brands such as Troovy chips, Samyang Ramen noodles, Lucknow Kabaab Hub, Captain Sam’s pizza, Boss burger, Artinci cookies and Feeelings noodles are among those looking for an IPL lift. On average, 130-150 new regional brands get on delivery and quick-commerce platforms every month, though some stay for two-three quarters, depending on how much they are willing to pay as margin fees, executives said.
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